Professor of Marketing, Cornell, McGill, and Queen's University
Louis is a Lecturer in Marketing at the Smith School of Business at Queen's University, Executive MBA program at Cornell University, as well as an Associate Professor of Marketing at the Desautels Faculty of Management at McGill University in Montreal, Canada. He also has been an Adjunct Professor in Law at the McGill Law School, in addition to holding a number of visiting teaching positions in both Canada and abroad.
He has held multiple management and executive marketing and organizational leadership positions in various industry sectors, including airlines, financial services, retail/wholesale organizations, and executive education. His marketing teaching experience includes Bachelor of Commerce, MBA, Executive MBA, and a wide experience in management and executive programs in the marketing and strategic management areas of business practice at over 15 different business schools and learning organizations.
Louis is the President of Stowe & Breton Consultants Ltd, an organization that has provided him an opportunity to engage in many marketing & strategic growth consulting mandates over the last 25 years. Louis has served on several corporate and public (not-for-profit) Boards.
The winner of several teaching awards, including recently (Nov. 2019) being named “ A Favorite Professor” among North American EMBA Professors by Poets and Quants - for Executives. Louis has also authored over 50 articles and a book on Airline Management, in addition to countless conference speaking and media engagements. His recent areas of teaching and consulting interest include developing cycle-proof revenue models, creating, managing, and optimizing value proposition portfolios, as well as identifying and executing on cost-effective ways to build high-value customer portfolios.
Louis is a member of the Royal Aeronautical Society, The Institute of Corporate Directors, and recently was one of the first in Canada to obtain his Chartered Marketer (CM) certification from the Canadian Marketing Association.
Louis holds a B.A. in International Business and Politics from University of Western Ontario, a B.A. in Law from Carleton University, an MBA from McGill University, and a LLM from McGill University.